Code Yellow: What’s a phone book?
Let me ask you frankly, when is the last time you used a Yellow Page book? If you’re like most, it was a long, long time ago. That, in turn, has made the once prolific business and consumer staple near extinction. The internet, as you know, has radically redefined lots of things, one being marketing and how we gather and process information. Google has made it very easy to look up names, numbers and addresses.
