Citigroup’s Naming Rights Deal Debate Carries On

Posted on by Tim Parry

Will they or won’t they? Citigroup announced a $20 million naming rights deal for the new New York Mets ballpark well before it received a $45 billion of federal bailout money and another $300 billion in loan guarantees. And some U.S. Representatives want new Treasury Secretary Timothy Geithner to intervene and have the deal dissolve.

Last we heard, too, is that Mets fans and the local New York government are also not too thrilled with the deal. And Citigroup is reportedly looking to find a loophole so it can back out of the agreement.

What do you think? Should the Mets allow Citigroup to back out of the deal? Should the government get involved? And are naming rights deals all that they’re cracked up to be?

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open



CALL FOR ENTRIES OPEN