CEO’s Struggle on How to Connect with Customers
A new global study of CEO’s done by IBM makes it clear that CMO’s, in order to impress their CEO’s, would be wise to incorporate direct marketing practices into their marketing efforts so, at the very least, relevance can be gauged more concretely.
As more and more and even more marketing becomes measurable (web, email, direct mail, social media and the like), it’s crucial that marketing takes the organizational lead and demonstrate the impact it can have on relevancy, customer AND prospect communication and thus, the bottom line.
Testing, a still underused direct marketing advantage, can help CEO’s achieve their vision(s) and simultaneously help the best CMO’s to get promoted into that next level, CEO position.
