CareerBuilder Goes Viral
The big job search site has abandoned its ad agency and decided to run a contest among “average Joes” with the payoff being a Super Bowl commercial next year and $100,000. Yet another tactic where we can submit content and do the work for a corporation so they can make more money. Here’s the story. Yes, Frito-Lay had success last year with this approach, but they also ponied up $1,000,000 to the winners, two guys from Indiana.
We’ll see how well things turn-out, but with the tight economy – driving traffic to a job search site should be as hard as giving a kid ice cream before dinner. How this will help drive revenue — they make money by charging the companies to place ads on their site — is another story.
Perhaps some targeted, measurable marketing strategies and tactics to the real decision makers — the corporate execs who place the ads — would be a wise move first.
