Buy-One-Get-One, a Good Bet for Summer Sales
It was last fall when the SuperFruit Juices brand tested a buy-one-get-one-free promotion at retailers in San Antonio and Austin, close to one of its Texas production facilities so it could easily supply the events. After eight weeks, sales were up 30%.
The offers have proved successful in encouraging trial and repeat sales in specific locations where a new product is introduced or sales need a jumpstart. SuperFruit didn
