Bliss and Comcast’s Direct Mail Follies
Sometimes, direct mail can drive a consumer to make a purchase. Other times, it just makes them go “hmmmmmmm.”
Two pieces I received this month from Comcast and Bliss are prime examples of the latter.
Comcast recently sent me yet another mailing plugging its Xfinity rebranding. (Now, overall, the Xfinity rebranding itself makes me go hmmmmmm. As a Comcast customer in one of the “preferred” Xfinity areas, do I now get different, better services? Not that I can tell. And do the folks in non-Xfinity areas have lousy cable/Internet/phone since they’re not under the Xfinity rainbow? Hmmm.)
The mailing piece invited me to go to a PURL and enter a personal code to receive a special offer. Swell
