An Open Letter From John Rowady
John Rowady is the president of rEvolution (that’s how they spell it, for all you Monday Morning Editors out there), a sports marketing and media agency based in Chicago. His public relations people sent this open letter to a bunch of us in the media, and it touches on TARP fund recipients and the importance of responsible sponsorships and event marketing.
The reason for the letter: Joe Registered Voter is complaining about TARP fund recipients keeping their naming rights deals and high-profile sponsorships, and doing it in what at times can seem to be very wasteful. And Rowady’s point is well taken: Marketing is not about splash and flash, it’s about metrics and ROI.
Here’s the text of Rowady’s letter:
My Fellow American Taxpayers:
The outcry emanating from Washington and other bastions of economic responsibility might lead the taxpaying citizenry to think that sponsorship and event marketing is ineffective or even worse
