AdKeeper Is Overly Optimistic About Love For Banner Ads
Will consumers tuck away online banner ads, dragging them out for perusal on winter nights when the dark has fallen early and frigid air whistles through the walls? AdKeeper is betting so, according to a column in the New York Times.
AdKeeper, a service which purports to add value to banner ads, starts with the premise that consumers will store them for further review and action. This is a supposition which might generously be classified as optimistic. The one marketing spot springing to mind that might fall under this category is an Old Spice commercial passed around a while back. It
