A Timely Prize for the Backbone of America
Marketers rack their brains to offer prizes that will pull players into sweepstakes and contests: entertainment packages, trips to exotic locations, barbeque grills, free gas for a year. The goal, of course, is to immerse the consumer in the brand and hope that they will remember the experience when shopping.
But as we know, often times consumers simply play to try to win the prize and the effort on the marketer
