A Marketing Twit: Where Have Our Users Gone?
As the owner of a measurable marketing advertising agency I see all sorts of curious marketing strategies and tactics. However, the one that amazes me most is how little, even the most sophisticated marketers, pay to retention of clients. I could tell you stories.
When times get tough, that’s precisely where your marketing can have the greatest impact. Ask Twitter. A new study has determined that while Twitter is hotter than the Arizona desert in August (their user base doubled in March), they fail to retain the new users into the second month, losing an astonishing 60% plus in month two. Here are the details.
Ouch. That’s a business model that needs help.
Back to the basics, that’s the wake-up call marketers need to answer right now. That means paying attention to the folks who have been with you, treating them like the special people they are to you and your organization and partnering together to increase results while reducing their marketing spend.
