A Hot Dog Without a Bun?
I just saw State Farm’s “Hot Dog Without a Bun” commercial for the first time. A hot dog without a bun? It’s more like a commercial without a point. It is entertaining. Then again, I found that Pets.com puppet entertaining, too. What does buying a hot dog without a bun really have to do with insurance? For humor to be effective in advertising, it must be relevant, as in Wendy’s “Where’s the Beef?” commercials. I guess State Farm was trying to reach people who liked Punk’d because the only thing I got from the commercial was a desire to go eat a couple of hot dogs. Without buns.
