A Conversation With Brad Wirz : Experiential Live Events
A Conversation with Brad Wirz : Experiential Marketing
This morning I had an opportunity to chat with Brad Wirz and listen to his point of view re: why live events are so effective using experiential methodology.
Brad has a strong hunch that one of the unique end-benefits of live marketing is that live events tend to have a much longer effect on the consumer’s behavior. It’s not just that live events are able to persuade more people to go buy a product, but that they
