$100,000,000 To Tout “Tastes Great”
MillerCoors is spending a cool $100 mil to let you and I know that their beer “tastes great.” Oh, and that it’s better tasting than Bud Light. Personally, I don’t like either. I prefer Blatz over Lite and am more of a dark beer snob to begin with.
I have to wonder how much more could be done — I mean more effectively — via social media, blogs and internet ads, forgoing TV that’s mentioned alltogether. Radio, perhaps, but my goodness that’s a lot of money.
I even think that event promotion might be more effective. I have to go now, I’ve worked up a thirst.
