There have been almost $6.2 billion in marketing tech acquisition deals in just the last three months, including $768.3 million in new funding for early-, middle-, and late-stage start-ups.
This Venture Beat report covers the most recent acquisitions in the red-hot marketing tech space, highlighting the fact that here were 52 funding, IPO, and acquisition events in marketing tech over those three months. Tibco was bought by Vista Equity Partners for $4.3 billion, while ther notables include marketing automation system InfusionSoft, which added $55 million in funding in October; BigCommerce, which took in $50 million in a new funding round in November; and Hootsuite, which added $95 million in September.
Click here for the full story and additional details on marketing tech acquisitions moving forward.