Better Work on that Subject Line: Time Exec

Posted on by Chief Marketer Staff

(Magilla Marketing) Want to improve your e-mail campaign results? Then stop putting off working on “subject” and “from” lines until the last minute.

So said Ernie Vickroy, marketing director, Time Consumer Marketing, in a talk earlier this week at Mercy College in New York City to a room full of e-mail marketers.

For the full story:
Directmag.com/News/Work_Subject_Line

Better Work on that Subject Line: Time Exec

Posted on by Chief Marketer Staff

Want to improve your e-mail campaign results? Then stop putting off working on

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