BetaResearch.com has signed an agreement with beenz.com to jointly gather online marketing intelligence.
Under the terms of the agreement, the research firm will solicit users of beenz, a digital currency earned by visiting, interacting with, or shopping at participating Web sites. Consumers may redeem their “beenz” for a variety of goods and services.
Participants electing to join the BetaResearch.com project will fill out a detailed questionnaire that includes demographics, product consumption patterns and media use. The file of respondents will then be used to target appropriate groups for a variety of online studies BetaResearch.com conducts on behalf of its clients.
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