Best Western Names Senior VP-Marketing

Posted on by Chief Marketer Staff

Best Western International has promoted David Kong to senior VP-marketing and development.

Kong joined the company in 2001 and was previously with KPMG Consulting and before that Hyatt Hotels Corp. for 19 years.

In his new position, he will have responsibility for all marketing functions in addition to his global strategy and development duties for North America and Asia. Kong will also retain responsibility for Best Western’s loyalty program, Gold Crown Club International and the Best Western pre-paid travel card.

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