Best Practices
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Acquisition
The Retail Marketing Partnership: How Brands and Retailers Can Work Together
Tips for brands on how to stand out amongst competitors amid a retail marketing partnership.
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Social
One Period Care Brand’s Marketing Journey from DTC to Retail
The story of August’s marketing journey, from DTC to in-store retail and beyond.
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Data & Analytics
Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership
We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.
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Social
DiGiorno Taps TikTok Influencers to Create Music Soundtracks About its Pizza
How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.
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Demand Gen
How Marketers Can Approach Sustainability Messaging and Avoid Claims of Greenwashing
Tips for promoting sustainability practices to consumers.
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Email
How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth
How Bloomberg has relied on multiple revenue streams to ensure the sustainability of its business.
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Social
How Micro-Influencer Programs Will Evolve in 2022
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
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Acquisition
Avoiding Consumer Backlash: An Approach to Product Reputation Reviews
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
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Acquisition
Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales
Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.
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Demand Gen
Travel Marketing Roundup: United Airlines, Switzerland Tourism, Orbitz
As travel begins to pick up across the globe, we look at some of the earliest campaigns from airlines and travel bureaus.
