Best Practices

How internal product reviews done prior to launch can help determine how the marketplace will receive your products.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

As travel begins to pick up across the globe, we look at some of the earliest campaigns from airlines and travel bureaus.

Before establishing a presence on a new social media platform, brands should consider the organization’s business goals, bandwidth and audience.

Many consumers says they would change their buying habits if it would help the environment. Here are a few businesses that are capitalizing on that through debuting eco-friendly offerings.

Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.

Creating a diverse and inclusive organization can be achieved by focusing on recruitment, retention and education.

Three approaches for producing winning holiday campaigns in this new normal.

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

It’s here: the marketing industry’s only annual showcase of outstanding female marketers who are leading their teams and their families.