With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it’s critical that marketers keep a close eye on online-offline attribution.
In this piece for Marketing Land, Telmetrics president Bill Dinan says marketers must adopt strong, cross-screen performance metrics and best practices to effectively 
track shoppers’ online-offline purchase cycles. Click here to learn more on customer tracking and the cross-screen metrics marketers need to be monitoring to increase ROI.
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