Behind the Habeas Fire Sale
After months of speculation as to who would buy ailing Habeas, Return Path announced today it would purchase its e-mail deliverability rival.
The price? At most, $4 million, according to sources at various companies that looked at Habeas and passed on the deal.
It was widely known in e-mail marketing circles that investment banking firm William Blair & Co. had been shopping Habeas around since at least May. William Blair & Co. approached many potential suitors including Habeas
