Bob Castle, who will be remembered as much for his generosity of spirit as his formidable marketing skills, died March 8. He was 69.
The list veteran died in New York Hospital of polymiositis, a debilitating illness that he had for 20 years.
IF THERE’S ONE THING ALL direct marketers can agree on, it’s that the ever more buttoned-down business will never again see the likes of Bob Castle.
A man of many interests, Castle could discuss de Kooning as easily as he could hotlines, and he had a rare sense of humor about himself. In 1995, he was named DMA List Leader and referred to the ceremony as
Network
