Brand merchandise company, Bensussen Deutsch & Associates, Inc., has named Lucky Evani vice president of sales for its consumer products division.
In his new role, Evani will direct all aspects of sales for the division, including strategic planning, licensing and channel management, business development and the worldwide launch of consumer electronics accessories products. Evani joined BDA in 2006 as director of sales. He was promoted to divisional vice president of sales in 2008.
He will focus on bringing value to BDA’s long-term relationships with major industry hardware and software licensors, including Nintendo, Sony and Microsoft, as well as creating compelling channel promotions and other opportunities within the company’s major retail outlets, the company said.
“Since joining BDA, Lucky has played an instrumental role in turning the consumer products division into the fastest growing segment of BDA’s business,” said Eric Bensussen, president of Seattle-based BDA.
BDA provides marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. Its roster of clients includes, Bank of America, Dell, GlaxoSmithKline, ExxonMobil, FedEx and Major League Baseball, among many others.
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