Barb Stanley has left IdeaList Co. and formed a new list management firm Stanley Marketing Solutions, located in Chesterton, IN. Stanley was formerly co-owner of IdeaList. She sold her interest to Ben Frutos, who is now the sole owner of Waterbury, CT-based IdeaList.
Several list management accounts are slated to move from IdeaList to Stanley Marketing. One client Wine Country Network Inc. has already appointed Stanley as list manager. Some files will be co-managed with Names and Addresses Inc., she said.
IdeaList has about a dozen management and brokerage clients, mostly in the food and beverage industry.
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