The percentage of B2B Fortune 500 companies using marketing automation saw a 112% increase this year. The jump is telling of what’s to come for a few big reasons: the amount of red tape they have in their organizations, the visibility they have, and the amount of available capital they control. Here’s what you need to know.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.