How Shifting Business Strategy Can Break a B2B Brand
When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.
When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!
Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.
Forbes argues that using job titles breeds one united voice, a lack of variety and leads to less diversity of thought.
The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you.
The brand is launching Instagram accounts for each of its 800 locations, letting local staff promote events, daily specials and offers on social.
Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala.
Marketing partnerships are on the rise seen as a force for good, a win-win for all parties to capitalize on the strengths and audiences of the partners involved.
Miss any of our most popular B2B and martech stories in April? Here’s a recap.