Avon Products, Inc. is on the road offering up makeovers and samples to show off its new line of color cosmetics.

The mobile tour began in July and will make stops in 17 cities before coming to a close in Columbus, OH, next month. The direct seller of beauty products said it expects to connect with 500,000 people nationwide.

Consumers can experience personal makeovers and get skincare consultations from Avon beauty advisors. A 16-foot self-sample bar showcases many of Avon’s product lines from skincare, color cosmetics and fragrance to wellness and personal care.

Visitors can register for a sweepstakes where two attendees will win airfare for two and a three-night stay at the Lucaya Beach & Golf Resort on Grand Bahama Island.

All Attendees are offered the opportunity to donate $1, a kiss and a personal message to the Avon Kiss Collage to support the Avon Foundation Breast Cancer Crusade.

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Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support breast cancer.

The second annual 2003 Avon Let’s Talk Beauty Tour, travels for six months across the U.S. offering women complimentary makeovers, mini-manicures and self-samplings via a 53-foot expandable trailer that includes seven makeover stations.

To collect donations for its Avon Breast Cancer Crusade, which contributes money to breast cancer research and medical treatment, attendees pay $1 to kiss a seal that is added to a collage of the kisses that travel with the show. Also at the Avon Kiss Collage station, a sweepstakes is promoted, sending one winner and a guest on a five-night Jamaica getaway to the Negril Grand Lido Resort and Spa. Twenty-five finalists receive a gift basket filled with Avon products worth $250.

Mobile marketing agency Spevco, Winston-Salem, NC, handles.