Autobytel Inc., the online car marketer, will acquire iDriveonline Inc., a provider of automotive customer loyalty and retention marketing programs.
Terms were not disclosed.
Irvine, CA-based Autobytel said this acquisition will expand its market share in the rapidly growing dealership service reminder business.
Located in Houston, iDriveonline has approximately 30 employees. “Autobytel and iDriveonline are remarkably well aligned and we expect a rapid, smooth integration of the businesses,” said iDriveonline president and founder, Fred van der Neut, who will serve as vice president and general manager of the combined business.