webdesign, Author at Chief Marketer

Hulu and a Better Ad Model

By Cathy Applefeld Olson Those looking to innovate in the connected advertising space (and who isn’t?) would be wise to tune into what’s happening at Hulu, which in recent months has rolled out new pause ad and binge ad formats. Cynopsis caught up with Jeremy Helfand, VP/head of ad platforms, for a deep dive on […]

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Cynsiders

Intelligent Ad Design Makes All the Difference

By Stephanie Bohn, CMO, VidMob A few months ago, I bought a pair of wedge sandals on Instagram from a brand I had never heard of. I surprised myself with this spontaneous splurge because, since 2017, I’ve been loyal to one shoe brand in an effort to live a life free of foot pain. After […]

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Cynsiders

The Potential Perils of Video Pre-Roll

By Ken Weiner, CTO, GumGum We need to talk about what we’re all buying and selling when we buy or sell pre-roll video ads–because it seems to me that these days pre-roll is not necessarily as straightforward, valuable or engaging as it used to be. I’m not talking about bad inventory masquerading on the exchanges […]

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Cynsiders

What Disney+ Means for the Future of Television

V. Paul Coyne, CEO of discovery, distribution and monetization management platform Glewed TV, offers his take on Disney+ and its impact on the streaming ecosystem. By far one of the most talked about cultural events of the year, the launch of Disney+ marked a momentous occasion for the streaming industry and the entertainment industry as […]

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Cynsiders

ShortsTV’s CEO Offers Insights on Serving Gen Swipe Right

How do you best serve the swipe right generation? Carter Pilcher, CEO of linear and OTT channel ShortsTV, offers insights on the business of short-form video. Why is a Spotify-like app for watching short films key to keeping your audience engaged? One of the biggest barriers to entry for those who wish to watch short-form […]

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Cynsiders

Penthera Report: Latin Americans Love Streaming, But Frustration Is on the Rise

Among the findings in Penthera’s new Latin America Research report that should catch the attention of TV networks and advertisers: while Latin American respondents are enthusiastic about streaming (65% stream daily and 23% stream weekly), they are less patient with their US counterparts when it comes to annoying ads and streaming glitches like video taking […]

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Cynsiders

5G and the Transformation of the Video Experience

As video content continues to evolve, interactive opportunities will redefine viewer engagement.Alex Wallace, GM of News, Entertainment, and Studios at Verizon Media, talks about how the consumer experience will be transformed. How will 5G impact the media industry? 5G will dramatically change not just how media is consumed but also how it is created. It will […]

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The 2019 CMO Roundtable

In this CMO Roundtable, Chief Marketer convened 20 top marketing executives to get their take on the biggest challenges and opportunities facing their brands in 2019. From the promise of AI technology to the imperative of personalization, to the most compelling campaigns of 2018 and the impact of the #MeToo movement—we bring you all the […]

Masters of Measurement

Go behind the scenes with 2018 PRO Award winning brands like Barilla, the NHL, Marriott Rewards, March of Dimes and more and learn the measurement strategies behind their top campaigns.

Digital Feature

View From The Top

What’s on the average CMOs mind? A simpler question might be what isn’t on a typical CMO’s mind. In the 2018 Chief Marketer CMO Roundtable, we talk with 20 leading CMOs from top brands like Citi, Bacardi, Grant Thornton, Bank of America and more to uncover the trends to watch.