Tim McMullen

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  Agencies

  7 Reasons to Market to Baby Boomers on Social

  Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.

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  Social

  Surviving Facebook’s 1% Brand Reach

  Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

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  Agencies

  5 Steps to a Successful Online Sweepstakes

  Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.