Chief Marketer Staff
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7-Eleven, Campbell Tie in with Breast Cancer Promos
7-Eleven and Campbell Soup Co. are among a number of marketers out with cause-marketing campaigns tying in to National Breast Cancer Awareness Month this month
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Agencies
NBA Expands Marketing Partnerships for European Tour
The NBA Europe Live 2008 tour has an aggressive game plan with an expanded roster of 27 marketing and promotional partners, including more European partners
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Agencies
Dollar General Launches $1 Million Sweepstakes
Discount retailer Dollar General is out with a sweepstakes offering $1 million designed to boost traffic and sales in its stores
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Agencies
Lifetime, Max Factor Seek Outstanding Make-Up Artist
Lifetime will air a new reality series, “Blush: The Search for the Next Great Make-Up Artist” next month, with the winner receiving a professional artist contract with Max Factor
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Cause-Related Marketing Brings in Sales: Study
Marketers looking to boost sales may want to concentrate on cause-related campaigns
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News Brief
BANANA REPUBLIC: is teaming up with Goodwill Industries for a cause-related promotion
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To Win, Candidates Need to Go Digital
There’s an old saying, “All politics are local.” But today, thanks to digital, ‘local’ has gotten a lot larger
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Welcome to the new Chief Marketer!
Personal welcome video from Beth Negus Viveiros, editor of Chief Marketer.
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Fingerhut Investor Petters Arrested in Fraud Case
Tom Petters, former CEO of Petters Group Worldwide, a minority owner in the Fingerhut catalog company, was arrested Friday on federal mail and wire fraud charges in Minnesota, according to published reports