Chief Marketer Staff

• Pringles Wants Consumers to Customize Cans for Holidays

  Perhaps a can of Pringles to tuck into the Christmas stocking this year? Procter & Gamble hopes so. It is tapping into the popularity of user-generated content with a promotion that lets people customize the cans for the holidays

• Draftcb Chicago Hires Simon El Hage for Multicultural Marketing

  Draftfcb Chicago has named Simon El Hage as senior vice president, group management director, multicultural marketing

• Agencies

  Macy’s Toasts 150 Years with Events

  Macy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events

• Hispanic Teens Growing as Important Wireless Consumer: Report

  U.S. Hispanic teenagers are becoming an increasingly important segment of wireless consumers

• Check Out the New Chief Marketer Network

  Everything online for Chief Marketer, Direct, Multichannel Merchant and Promo that is

• News Briefs

  GREEN MOUNTAIN COFFEE ROASTERS, INC.: will print 14 Haikus on its eco-friendly paper cups through yearend. The effort concludes the company’s Haiku contest

• Email

  Goodmail: OK Guys, Free Ride’s Over

  Ending what surely must be one of the longest mass free trials in business-to-business marketing history, Goodmail is set to begin charging for its services in 2009, according to company representatives

• Email

  Service Removes People from Spam Lists? Pshaw!

  A press release went out last week announcing a new outfit claiming to be able to remove people from mailing, telemarketing and

• Email

  Stupid Scam Watch: Magilla Gets a Hitman E-mail!

  Got my first hitman scam e-mail this week. At first, I was excited. I

• Email

  Yesmail Announces Content-Delivery Deal

  E-mail service provider Yesmail today announced a partnership with content delivery firm EdgeCast Networks