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Chief Marketer Staff

  • Agencies

    Teens ‘Waning Enthusiasm’ for Facebook Benefits Twitter: Survey

    Teen Internet users are becoming disenchanted with Facebook and are moving to Twitter. What does this all mean for targeted social media ads?

  • Social

    Why Yahoo Bought Tumblr for $1.1 Billion

    Why did Yahoo spend $1.1 billion to buy Tumblr? Two words: native advertising.

  • Agencies

    Three Core Objectives for the Successful CMO

    The Kellogg School of Management believes the next wave of CMOs must accomplish three core objectives to be successful.

  • The Future of TV Ads

    In this video interview, Opera Mediaworks CEO Mahi de Silva joins Digits with a look at the next wave of mobile and interactive marketing

  • Local Companies Help Moore, OK Victims

    In Oklahoma any number of companies, like Buffalo Wild Wings, have stepped up running various promotions to benefit the victims.

  • Agencies

    Why You Should Care About Customer Journeys

    (CMSWire) A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to […]

  • How to Build Links Without Traditional Content Marketing

    (Search Engine Journal) Content marketing is a great way to get links but it’s not the only way to do it. In fact, placing too much emphasis on content can actually distract from what we should be doing most—approaching the unique needs of each client and niche. This author shares five link-building tactics that aren’t […]

  • Data & Analytics

    5 Key Reports for Measuring B2B Marketing

    (Search Engine Land) B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the […]

  • Digital

    Dodge Role in ‘Fast & Furious 6’ Adds the Dart: Video

    (Wall Street Journal) Dodge is expanding its role in the “Fast and Furious” franchise to include the SRT Challenger, a vintage Charger Daytona—and the Dart compact economy car. The brand has a video out tied to the upcoming “Fast & Furious 6,” which opens May 24, titled “How to Make Your Car Fast and Furious.” Watch […]

  • Social

    8 Ways to Expand Your Pinterest Presence

    (Search Engine Watch) We’ve all heard the impressive stat that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Pinterest is doing its share by introducing new services for companies like business accounts. Here’s eight […]