Chief Marketer Staff

• Six Economic Survival Steps, Sans Discounts

  Promotions and discounts will rule the retail space until the economy improves. But there are opportunities for smart marketers to avoid the rush to the bottom and use other strategies in addition to discounts. Here are six of them.

• Try PR to Get Your Audience’s Attention—On the Cheap

  For creative businesses that can’t afford to advertise, public relations can be an efficient solution. Find out how a carefully designed PR campaign can cost effectively deliver key message points to your audience with editorial credibility.

• Agencies

  How to Boost Your CRM End-User Adoption Rates

  Getting your employees to change their habits and adopt a new CRM software solution is a challenge. Here are six proven tips that will help make the implementation of a new CRM solution a success.

• Agencies

  Mailstream: December 1

  The holiday catalog from custom doll specialist My Twinn features discounts based on order date. Sail magazine

• Don’t Be Scared: A Commercial List Use Primer for Fundraisers

  The list industry is constantly changing. New media is introduced and new and innovative strategies are utilized. However, especially for fundraisers, the true and tried techniques should be the foundation of your overall list strategy

• Look Here Before You Leap: Multichannel Business Models

  Only a few short years ago many direct marketers used recency, frequency, monetary and other models to decipher purchasing patterns and applied the findings

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  MillerCoors Contests Lets Consumers Create Bobbleheads

  For those who’ve always seen themselves as bobble heads thus joining the august company of A-Rod, Tony Romo and Dwight Schrute MillerCoors’ Icehouse beer

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  Go Figure: Unlikely Methods for Direct Marketing Success

  There’s a lot about direct marketing that doesn’t make sense. For example, if you ask seasoned general marketers to identify the most important element

• Agencies

  Tom Collins Makes Over Costa Rica tourism ad

  When I develop a direct marketing print ad or a click-response brand/service ad I use an approach I call maximum response per square inch. It’s not a

• Agencies

  Dodge Infomercial Rams It Home

  Chrysler LLC got nearly 10,000 responses to an infomercial for Dodge Ram trucks this past summer, an effort that helped clear out dealer inventory. I’ve