Chief Marketer Staff
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Agencies
Four Ways E-mail Marketers Can Boost Customer Relationships
At a time when most consumers are watching every dollar they spend, e-mail marketers must be attuned more than ever to their subscribers’ needs in order
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They’d Like You to Watch
For marketers, the future of online video isn’t about waterskiing squirrels or candid footage of celebrities picking their noses. It’s about interactivity
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Agencies
Mobile Marketing Start-up Helps Real Estate Agents Stand Out
For about a year, Seattle-based Knovolo has been offering real estate agents a text-messaging and mobile-Web service. Direct spoke with content manager
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Agencies
2009 Promo Event Marketing Survey: Marketers are Still Staging Events—Budget Cuts be Damned
Voters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the
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Agencies
Microsoft Gains Insight From Small-Business Clients
During the early days of the Internet, Web sites urged visitors to Make this your home page. This tactic is still used, but not nearly as often as in
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Read This East to West
As I noted in the December issue, this column is written more than a month before you actually read it. That means while you’re sweeping away the last
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Faux Fraud
There’s still this misunderstanding among consumer packaged goods marketers that coupon fraud is not under control and, unfortunately, it is perceived
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Agencies
Casual Games, Serious Marketing
Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,
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Agencies
WWE Stages Shows in Iraq
It’s an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past