Chief Marketer Staff

• Agencies

  Letters to the Editor

  B-TO-B DM TESTING Just read Ruth Stevens’ article (Scaled-Down Testing, November) and thought it was great. I took away several ideas for testing.Scott

• Marketing Happily Ever After

  Once upon a time isn’t the usual opening line of a marketing book. But then Fairytale Marketing: 7 Magical Discoveries isn’t your typical marketing book.

• Agencies

  Casual Games, Serious Marketing

  Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,

• Agencies

  WWE Stages Shows in Iraq

  It’s an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past

• Agencies

  Dr. P and the Roses

  Be careful what you wish for, because you just may get it. And be careful whose intellectual property you’re wishing on, because if things turn bad, you

• Agencies

  How to Choose High-Performing Mailing Lists

  If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an

• Agencies

  Dealing With Tightfisted Marketing Budgeters

  Yes, times are tough for marketers. As if you didn’t know. And so it’s likely you’ve heard some of the following lines the most common gripes voiced by

• The Old New Reality

  A new year has arrived, and with it a ton of baggage from last year: economic turmoil, job cuts, falling share prices, skittish consumers, dwindling marketing

• The State of Online Marketing 2009

  There’s a saying going around about the state of online marketing for 2009: Flat is the new up. In other words, marketers and agencies are fast coming

• Agencies

  Correction

  American Satellite of San Diego does not require a $295 termination fee as part of its service agreement for DISH Network, as reported recently in Direct