Chief Marketer Staff

• Hip New Green Products are not Your Grandmother’s Products—Or Are They?

  Sluggish behind the wheel, Forgetful. Technologically challenged. Oblivious to current events. A simple Internet search reveals that there’s no shortage

• Marketing Happily Ever After

  Once upon a time isn’t the usual opening line of a marketing book. But then Fairytale Marketing: 7 Magical Discoveries isn’t your typical marketing book.

• Agencies

  Microsoft Debutes Branded T-Shirts

  That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro ’80s feel. The shirts,

• The Five-Pound Watch

  I suppose a determined researcher or a determined antagonist can find so many examples of shipping and handling tacked on as an extra profit center that

• Teleservices: Solid Solution for Lean Times

  A slumping economy challenges businesses to come up with strategies that deliver financial results fast. Teleservices programs can be a solid solution

• The State of Online Marketing 2009

  There’s a saying going around about the state of online marketing for 2009: Flat is the new up. In other words, marketers and agencies are fast coming

• Agencies

  2009 Promo Event Marketing Survey: Marketers are Still Staging Events—Budget Cuts be Damned

  Voters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the

• Is now the Right Time to Leverage Social Media

  With the economy in turmoil, marketers are looking to make every penny accountable and everybody count. Social media campaigns can be comparatively inexpensive,

• Read This East to West

  As I noted in the December issue, this column is written more than a month before you actually read it. That means while you’re sweeping away the last

• Ad Rides Off in All Directions

  In Stephen Leacock’s nonsense novel Gertrude the Governess, Lord Ronald famously flung himself upon his horse and rode madly off in all directions. We