Chief Marketer Staff
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Agencies
Microsoft Gains Insight From Small-Business Clients
During the early days of the Internet, Web sites urged visitors to Make this your home page. This tactic is still used, but not nearly as often as in
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Spam, Marketing, Spam
Sure, loads of marketers have hopped on the YouTube bandwagon and created channels for themselves. But leave it to the good lads from Monty Python to
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Agencies
Mary Kay’s Rhonda Shasteen Works on a Brand Makeover
Mary Kay Ash, founder of the Mary Kay cosmetics company, died in 2001. But her office north of Dallas remains the way she left it. It has pink walls and
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Agencies
Casual Games, Serious Marketing
Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,
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Hip New Green Products are not Your Grandmother’s Products—Or Are They?
Sluggish behind the wheel, Forgetful. Technologically challenged. Oblivious to current events. A simple Internet search reveals that there’s no shortage
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Agencies
Dealing With Tightfisted Marketing Budgeters
Yes, times are tough for marketers. As if you didn’t know. And so it’s likely you’ve heard some of the following lines the most common gripes voiced by
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The Five-Pound Watch
I suppose a determined researcher or a determined antagonist can find so many examples of shipping and handling tacked on as an extra profit center that
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Agencies
WWE Stages Shows in Iraq
It’s an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past
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Agencies
How to Choose High-Performing Mailing Lists
If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an