Chief Marketer Staff

• The Five-Pound Watch

  I suppose a determined researcher or a determined antagonist can find so many examples of shipping and handling tacked on as an extra profit center that

• Is now the Right Time to Leverage Social Media

  With the economy in turmoil, marketers are looking to make every penny accountable and everybody count. Social media campaigns can be comparatively inexpensive,

• Read This East to West

  As I noted in the December issue, this column is written more than a month before you actually read it. That means while you’re sweeping away the last

• Agencies

  Kleenex Seeks Artists to Design Hispanic-themed Packaging

  Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month this September. To do that, the brand is running a contest

• Agencies

  Event Car Marketing is Effective Alternative in Economic Downturn

  Consumers are by no means flocking to dealerships these days, so automakers are bringing the cars to them with ride-and-drive events and other alternative

• The C-Level Game

  It should come as no surprise, but here’s one reason for the disconnect between top marketing and financial officers: They use different metrics to calculate

• Faux Fraud

  There’s still this misunderstanding among consumer packaged goods marketers that coupon fraud is not under control and, unfortunately, it is perceived

• Email

  Welcome to the Murky World of E-mail List Sales

  Jack Love was shocked when clients told him another firm had offered them his customer list. But his mood quickly turned to anger. A firm called EmailAppenders

• They’d Like You to Watch

  For marketers, the future of online video isn’t about waterskiing squirrels or candid footage of celebrities picking their noses. It’s about interactivity

• The Old New Reality

  A new year has arrived, and with it a ton of baggage from last year: economic turmoil, job cuts, falling share prices, skittish consumers, dwindling marketing