Chief Marketer Staff

• The Five-Pound Watch

  I suppose a determined researcher or a determined antagonist can find so many examples of shipping and handling tacked on as an extra profit center that

• Agencies

  WWE Stages Shows in Iraq

  It’s an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past

• Agencies

  Dr. P and the Roses

  Be careful what you wish for, because you just may get it. And be careful whose intellectual property you’re wishing on, because if things turn bad, you

• Agencies

  Mobile Marketing Start-up Helps Real Estate Agents Stand Out

  For about a year, Seattle-based Knovolo has been offering real estate agents a text-messaging and mobile-Web service. Direct spoke with content manager

• Read This East to West

  As I noted in the December issue, this column is written more than a month before you actually read it. That means while you’re sweeping away the last

• Agencies

  Four Ways E-mail Marketers Can Boost Customer Relationships

  At a time when most consumers are watching every dollar they spend, e-mail marketers must be attuned more than ever to their subscribers’ needs in order

• The State of Online Marketing 2009

  There’s a saying going around about the state of online marketing for 2009: Flat is the new up. In other words, marketers and agencies are fast coming

• Ad Rides Off in All Directions

  In Stephen Leacock’s nonsense novel Gertrude the Governess, Lord Ronald famously flung himself upon his horse and rode madly off in all directions. We

• Faux Fraud

  There’s still this misunderstanding among consumer packaged goods marketers that coupon fraud is not under control and, unfortunately, it is perceived

• CAMPAIGN INDEX

  SCION High School Marketing Competition This high-school competition gives young adults the chance to team up, suggest marketing concepts for the Toyota