Chief Marketer Staff

• New Rules for Brand Management in Emerging Markets

  Economic uncertainty is forcing many companies to re-examine (or second guess) their global marketing strategies. At the same time, the brand management rules in key emerging markets in APAC and MENA keep evolving and are being rewritten

• The Not Surprising Failure of Corporate Blogging

  When it comes to the blogosphere, it turns out that that corporate blogs and brand social network profiles have not gained the trust of traditional information sources such as newspapers, Internet portals and personal blogs

• Agencies

  Consumer Loyalty, Isn’t that the Goal?

  Developing and nurturing loyalty should be the marketer’s primary, day-to-day concern. Here’s why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases

• Digital

  24/7 Real Media Expands Search Marketing Reach in Japan

  A new search engine marketing services company, Dentsu Search & Link has been formed in Japan by New York-based 24/7 Real Media Inc. and Cyber Communications Inc. (CCI) of Toyko.

• New Jersey Renews Contract with Unisys for Call Centers

  Unisys has been awarded a three-year contract extension for administering New Jersey

• Mobile

  Interactive Mobile Ad Targeting by Location Coming Soon

  Major shifts in social networking behavior and applications for marketers can be anticipated as use of social networking Web sites migrates from computers to mobile communications devices.

• Traffic Builders Promotes Recycled Paper for Direct Mail

  Traffic Builders Inc., a Louisville, KY-based direct marketing agency, says its newly launched

• Thomas Opher Joins Goodman Marketing Partners

  Thomas Opher has been appointed account director at the Philadelphia office of Goodman Marketing Partners.

• Agencies

  Mailstream: January 5

  ThinkGeek offers a variety of nerd-chic premiums in return for orders in excess of $25. An insert from Cooking Light magazine offering two free issues and bearing a recipe for cocoa fudge cookies was inserted into catalogs from Acacia, a wellness products marketer. And Baseball Warehouse

• The Increasing Value of Online Generated Databases

  Online generated databases are becoming more robust with the information they capture, simply from the questions they ask consumers. And due the sheer volume of online activity these general and specialized databases continue to grow