Chief Marketer Staff

• Agencies

  American Express Offers Card Members Fashion Week Perks

  American Express is offering platinum and gold card members a bird’s eye view of events during the upcoming Mercedes-Benz Fashion Week next month, along with a chance to gain first-hand insight from top designers.

• Agencies

  Sam’s Club Boosts Membership with Gift Card Offer

  In a weak economy, retailers are pulling out all the stops to draw shoppers in to their stores. And Sam’s Club is no exception.

• Agencies

  Mercedes-Benz Loyalty Rewards Keep Rolling

  Mercedes-Benz Club of America will continue its loyalty reward program through the current year, offering a $1,500 reward for buying a Mercedes-Benz vehicle.

• Farrell Named President of G2 Promotions

  Brand marketing veteran Jay Farrell has been named to the post of president at G2 Promotional Marketing, a Chicago-based division of global activation agency G2 Worldwide.

• Retail Sales Likely to Decline in 2009: NRF

  Retailers who thought they had it rough in 2008 are in for even tougher times, according to new sales forecast released by the National Retail Federation.

• Agencies

  Hilton Hotels Ties Bookings to Sweepstakes

  Hilton Hotels & Resorts is rewarding guests who travel with their pets a chance to win a family vacation. It’s the latest incentive by the hotel chain to promote its pet friendly program.

• Agencies

  P&I Postscripts

  COCA-COLA: signed a non-alcoholic beverage sponsorship deal with RecycleBank, a rewards program that motivates people to recycle.

• Worldata: Membership and Attendee List Prices Up, Other Categories Down

  Prices for lists have decreased across most categories, with some of the steepest declines for consumer data. Only attendee and membership lists increased in price over the last year, according to the Worldata Winter List Price Index.

• Agencies

  E-Dialog Names Laura Saati Group Director For Retail

  E-mail service provider e-Dialog has appointed Laura Saati group director of retail. In this role she will work with clients in generating measurement-based marketing programs.

• Agencies

  Keith Stewart Takes CEO Role At ShopNBC

  Keith R. Stewart has been named CEO of ShopNBC. Stewart will continue to serve at the company