E-mail service provider e-Dialog has appointed Laura Saati group director of retail. In this role she will work with clients in generating measurement-based marketing programs.
Before joining e-Dialog, Saati served as vice president of account services for Harte-Hanks Direct Marketing, where she was responsible for providing strategic consultation to retailers in the areas of data optimization and industry best practices. She also held roles as senior account manager; business manager, systems and database technology; and client development manager for Harte-Hanks.
“Laura’s combination of retail, database and e-mail marketing competence is exactly what companies need to move their e-mail programs to the next level,” said Arthur Sweetser, chief marketing officer for e-Dialog, in a statement.
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