Chief Marketer Staff
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Acquisition
5 Ways to Capture Leads Without a Lot of Writing
Campaigns to capture leads rely heavily on the offer, which usually takes a good amount of writing and editing. This article offers tactics that don’t require much writing.
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Acquisition
8 Ways to Lose a Prospect’s Trust
(Copyblogger) You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for […]
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Data & Analytics
Using Mobile Data to Change Consumer Behavior
Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.
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Direct Marketing | Print
Chief Marketer Listline July 1
Lists featured this week include Carus Publishing and Crutchfield.
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Effective Marketing Software Integration — What You Need to Know
Here’s an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience.
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Data & Analytics
5 Tips for Improving Video Marketing
As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.
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Acquisition
Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes
Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.
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Data & Analytics
7 Dos and Don’ts of Mobile App Marketing: Infographic
These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.
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Digital
13 Ways to Use Vine for Ecommerce Marketing
Vine video attachments get six to eight times the level of engagement than tweets without. But how and why could you use it for ecommerce marketing?
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Why Marketers Get Social Media Wrong
Out of touch when it comes to social media? It’s not because marketers don’t understand what social media is about—it’s because they don’t understand why the audience is there.