Chief Marketer Staff
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Agencies
Building Topnotch Loyalty Programs
loyalty programs are among the most effective investments that consumer brands can make. They facilitate the creation and development of a more intimate
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Agencies
DirectBuy’s E-mail Program Helps Build Customer Relationships
It’s amazing what a simple series of e-mails to new registrants can accomplish. What’s even more amazing, though, is the number of marketers who don’t
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Agencies
DRTV Use Grows Among Personal Injury Law Firms
Last Second Media Inc., a Las Vegas direct response TV firm, is helping to popularize ads by personal injury lawyers. The spots are broad and national
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Some Good News for Marketers
Starved for good news? Here’s some: Last month, Cornerstone Brands awarded R.R. Donnelley a $100 million contract to print its catalogs. That was the
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A Makeover Maven Reader Writes
Thank you for The Makeover Maven. It’s such a great column. Tom Collins’ insight is refreshing and candid, something welcome and rare in today’s politically
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Trying different promotional messages boosts ROI
We live in an age of information overload Each day we’re exposed to thousands of communication messages; our media channel options are exploding; and
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Agencies
Tukaiz Personalizes Calendars
Tukaiz has been selling its pre-press, printing and digital retouching services B-to-B since 1965, but that hasn’t kept it from finding success in the
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Agencies
The NCDM Database Excellence Award Winners
Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve
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E-mail Ties to Social Networks
Name Media runs a collection of enthusiast Web sites for everyone from pro photographers and tech heads to astrology buffs. Together the ad-supported