Chief Marketer Staff

• Some Good News for Marketers

  Starved for good news? Here’s some: Last month, Cornerstone Brands awarded R.R. Donnelley a $100 million contract to print its catalogs. That was the

• Studies Show M&A Slowdown

  Trying to sell your firm? Now’s not the time. That big wave of marketing mergers and acquisitions is over. Investment banking firm Petsky Prunier tracked

• Agencies

  Drug Companies Shun Promotional Products

  ThIS IS GOING TO HURT The pharmaceutical industry has decided to stop handing out giveaways to doctors. There’ll be no more pens, mugs, tote bags, soap

• Why Direct Marketers Switch Jobs—Often

  The average time spent in a direct marketing job? Just a little more than a presidential term: 4.05 years. So says Bernhart Associates Executive Search

• Mobile

  Paramount Mobile Campaign’s a Hit

  Back in the early 1950s, when television was starting to eat Hollywood’s lunch in audience numbers, someone thought up the slogan, Movies are better than

• E-mail Ties to Social Networks

  Name Media runs a collection of enthusiast Web sites for everyone from pro photographers and tech heads to astrology buffs. Together the ad-supported

• Opt-in Is Dead

  The term opt in has become utterly meaningless, and marketers made it that way. Everyone who has an e-mail list says it’s opted in no matter how the file

• Agencies

  Brand Awareness, Direct Response Were Part of Napster’s Relaunch

  Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music

• Count on the Web to Smear and Absorb Anything We Love

  Of course you were there in 1924 when Gene Austin (the singer who made My Blue Heaven into the best-selling recording of all time, at that time), together

• Agencies

  The NCDM Database Excellence Award Winners

  Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve