Chief Marketer Staff, Author at Chief Marketer

Indiana Brothers Win $1 Million in Doritos Ad Contest

If at first you don’t succeed, try, try again.

Crest Whitestrips Partners with “He’s Just Not That Into You” Film

Crest has teamed up with Warner Bros. Pictures to promote its new Whitestrips during the upcoming red carpet event for the film, “He’s Just Not That Into You.”

Denny’s Offers Free Breakfast, Coupons

In an effort to boost its breakfast business, Denny’s is offering free Grand Slam Breakfast to customers who visit its restaurants between 6 a.m. and 2 p.m. today.

News Brief

BEAM GLOBAL SPIRITS & WINE: and Jim Beam Bourbon are partnering with Mavericks Surf Ventures, Inc. to sponsor The 2009 Mavericks Surf Contest

ComScore: E-commerce Growth Rate Dips to 7% in 2008

Consumer e-commerce spending reached $214.4 billion in 2008, reflecting a 7% rate of growth compared to 2007, according to figures from ComScore Inc. That’s down from 20% growth in 2007 and the slowest rate of growth since ComScore began tracking such data in 2001.

Infinity Insurance Call Center Opens in Texas

Infinity Property & Casualty Corp. has opened a new 325-seat telemarketing center in McAllen, TX.

Petco Boosts Sales with Automated Product Recommendations

Petco Animal Supplies Inc. reported its online sales increased 26% and the number of items per order has risen by 30%, since it implemented an automated product recommendation system.

Agencies

CADM Establishes Awards for Emerging Leaders

The Chicago Association of Direct Marketing has established the CADM EL (Emerging Leaders) Awards to honor a new generation of direct marketing professionals.

Listline e-Newsletter 2/02

A database comprised of more than 16.5 million automobile owners has been assembled. Those listed purchased warranties for $1,300 to $2,900.

Agencies

Cheesecake Factory Celebrates 30 Years with Naming Contest

The Cheesecake Factory is promoting its 30th anniversary with a contest that asks patrons to name the next cheesecake flavor for the menu.