The Real Differences Between B2C and B2B Marketing
Is there still such a big difference between B2C and B2B marketing? We asked experts of both sides of the fence to weigh in.
Articles by Chief Marketer Staff
5 Strategies for Better B2B Ecommerce
Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.
Three Key Reasons to Invest in Brand Marketing
Brand recognition and awareness play a huge part in building credibility with customers and helping the sales team close a deal.
The Future is Swift: How Real Time Impacts ROI
By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.
Creating Great Customer Experiences: 4 Areas to Master
CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?
5 Reasons to Consider Keeping SEO In-House
Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it
What Micro-Influencers Can Do For You
Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.
How to Build—or Destroy—B2B Brand Loyalty
If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it's not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.
Getting Website Design Right With Proper UX Design
UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty.
Six Reasons to Consider Distributed Marketing
Distributed marketing requires careful alignment across the organization. Here's 6 ways to make it happen.
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