Chief Marketer Staff

• Email

  Top Five Mistakes from Emailvision

  Emailvision has compiled a list of what it claims are the top five e-mail marketing mistakes based on its observations of its 1700 clients

• Listline e-Newsletter 3/03

  Adrea Rubin Marketing is the new manager of this file, which includes more than 14 million Internet-sourced names. It was formerly managed
  in-house.

• AIDS Healthcare Parodies Bristol-Myers Controversial Ad

  The AIDS Healthcare Foundation has begun running a print ad in an attempt to persuade drug giant Bristol-Myers Squibb to drop a print ad the foundation says is designed to “mislead and frighten” HIV/AIDS patients.

• Agencies

  ‘Watchmen’ Fans Get Coffee and a Chance at Tickets

  The long-awaited “Watchmen” movie opening nationwide March 5, has its share of the standard merchandising, including gimme caps, jackets and T-shirts decked with the film’s trademark blood-spattered smiley face.

• Agencies

  Coffee Bean & Tea Leaf Educates Customers

  The Coffee Bean & Tea Leaf is running a series of promotions at its retail stores to educate consumers about the origin and quality of its whole leaf tea beverages.

• Luxury Brands Must Adopt Information-Based Marketing

  Here’s nine steps to get you back on track with your luxury brand marketing

• Increase the Impact of Your Digital Marketing Spend in a Down Economy

  While other channels are looking at cutbacks, social media marketing is on a growth path because it’s low cost, it’s proving to work, and it represents the future of marketing

• Credit Cards and Loyalty Programs at 30,000 Feet

  If you want to buy a drink on an airplane, you have to pay by credit card. The hand-held credit card machine can be used as a marketing tool and not just a payment device

• Holly McCollum Joins The Marketing Center

  The Marketing Center has hired Holly Edgerton McCollum to serve as managing director.

• Agencies

  Harte-Hanks Revenue, Income Fall

  Harte-Hanks generated $1.08 billion in revenue during 2008, down from $1.16 billion in 2007. The company reported $64.1 million in net income, down from $73.7 million a year earlier. The Bean Counter’s Take examines shifts in the company’s fortunes.