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Chief Marketer Staff

  • InfoGroup’s Income Plummets On Administrative Charges

    InfoGroup generated $738.3 million in sales during 2008, up from $688.8 million in 2007, and well above any level previously seen by the data and data services company. But a spike in selling, general and administrative expenses pulled its net income down to $4.8 million, well below the $40.9 million it realized in 2007. More, along with The Luddite’s Take, follows.

  • Price Check: You’re Charging WHAT For That List?

    Here are a few hard realities to swallow. It’s not 2001 anymore. It’s 2009 and it ain’t a pretty economic time. And, it surely ain’t a good time to try and rent lists at 2001’s inflated prices

  • Listline e-Newsletter 3/16

    This file names 198,305 individuals sourced from several direct response
    vehicles. The file is made up of 47% women.

  • Agencies

    PC Connection To Report Loss, Staff Cuts

    PC Connection will report a net loss of 2.7 million for fourth-quarter 2008, as well as net income of $10.4 million for the year, when it releases its full financial figures. More, along with The Analyst’s Take, follows.

  • Direct Response Rare Bright Spot In Nielsen Report

    Spending on direct response product advertising rose by 9.2% during 2008, representing one of a very few categories to show increases in The Nielsen Company

  • Listline e-Newsletter 3/13

    More than 825,049 business executives who’ve been recognized for their
    professional achievements are named on this telephone-verified file.

  • Loss Widens for Autobytel

    Autobytel, a lead generation company for vehicle sellers, generated $71.2 million during its fiscal 2008, down from $84.4 million a year earlier. More, along with The Observer’s Take, follows.

  • Agencies

    Aeropostale’s Income Rises, Will Launch Kids Line

    Aeropostale Inc. generated $1.89 billion in net sales during its fiscal 2008, up 19% from $1.59 billion in fiscal 2007. Its net income rose slightly more slowly

  • R.H. Donnelley Takes Impairment-Based Loss, Engages Lazard

    R.H. Donnelley took a $3.58 billion pre-tax loss on $2.62 billion in revenue during 2008, compared with $75.9 million in pre-tax income on $2.68 billion in revenue during 2007. More, with the Analyst’s Take, follow.

  • Agencies

    Printer Transcontinental Takes Loss Amid Soft Market

    Transcontinental Inc. generated $604.1 million in revenue during first-quarter 2009, up from the $596 million it realized in first-quarter 2008. But the company