NEW TO MARKET LISTS
–American Registry
More than 825,049 business executives who’ve been recognized for their professional achievements are named on this telephone-verified file.
Selections: Company size-revenue, number of employees, recency, state/SCF/ZIP
Price: $105/M
Contact: Worldata, (561-393-8200; [email protected])

–La Vida Sana—The Healthy Life
This file names 259,061 Spanish-speaking mail order buyers in the U.S. who are sourced from various direct response vehicles. Forty-seen percent are women.
Selections: Gender, adult age ranges, presence of children, income, homeowners, dwelling type, marital status, length of residence, credit card holders, state/SCF/ZIP
Price: $95/M
Contact: Specialist Marketing Services, Femina Lalji (800-888-3462 ext. 2515; [email protected])

UPDATED LISTS
–Cylapril Weight Loss Buyers
During January, 6,623 individuals sourced from direct response space and radio bought this weight-loss product. The company’s customer base is 77% women.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark, Paula Dazi (845-230-6300 ext. 349; [email protected])

–Gift Givers From Kids Discover
Statlistics has broken out a new segment which includes grandparents, aunts and uncles on this file of 77,585 direct mail sold magazine subscribers. The company’s customer base is 77% women.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Statlistics, Rita Verna (203-778-8700; [email protected])

MEET THE BROKER
–Meet the Broker: Gwen Coryell
By Larry Riggs
Today, we meet Gwen Coryell, director of list management at Kroll Direct Marketing. She keeps her hand in the brokerage side of the business, where she started nearly 25 years ago at American List Counsel. Click for more
directmag.com/meet_the_broker/0312-gwen-coryell.

* Blackwell Publishing
* VietSalon Magazine
* Buyer Advantage Ailments
* Official As Seen on TV
* Magnificent Milestones
* Custom Select Timeshare Owners
* Pitney Bowes
* Short Cuts
* Corrections

NEW LISTS

Blackwell Publishing
A list of 33,742 veterinary book buyers and journal subscribers is available from Blackwell Publishing. Those named include veterinarians, professors and researchers. Direct mail is the source.
Selections: Gender, max per company, topic, state/SCF/ZIP
Price: $150/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; [email protected])

VietSalon Magazine
Bobit Business Media has released a controlled circulation list of 12,284 subscribers to VietSalon, a spin-off of Nails magazine. It targets Vietnamese beauty salon owners and professionals offering services for nails, skin care, massage, waxing and other kinds of beauty treatments. E-mail addresses are available for 3,638 individuals.
Selections: Gender, primary address, title, phone number, state/SCF/ZIP
Price: $130/M (postal file); $900 (entire e-mail file)
Contact: Statlistics, Scott Perillo (203-778-8700, ext. 132; [email protected])

Buyer Advantage Ailments
This file consists of 1.2 million households where someone suffers from one or more ailments. These ailments range from allergies to yeast infections. This data has been sourced from online prescription purchases and requests for information.
Selections: Monthly hotline, age, gender, telephone number, homeowner, length of residence, lifestyle, marital status, presence of children, state/SCF/ZIP
Price: $155/M
Contact: Focus USA, Lori Collins (603-635-1842; [email protected])

Official As Seen on TV
Some 800,000 infomercial buyers have been assembled on this file. The average sale was $35 for products in categories such as kitchen, fitness, personal care, automotive, tools, books and general merchandise.
Selections: Hotlines, gender, product category, purchase amount, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Kerri Matteo (203-791-4104; [email protected])

Magnificent Milestones
More than 78 million names are available from the last 12 months. This file contains numerous segments corresponding to major lifetime milestones from birth to college, marriage to new homeowners and new credit cardholders, among other events. Sources include transactions, public records and other self-reported data.
Selections: Adult