Chief Marketer Staff
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Agencies
Getting the ROI on Incentive Programs
It isn’t another buzzword. Not in this Great Recession. It’s more like a buzz saw and all businesses had better know how to handle it.
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Agencies
Amtrack Pairs Loyalty Rewards with National Train Day Events
For those of you who didn’t know, National Train Day is May 9 and Amtrak plans to host a number of events across the country to push rail cars as an environmentally sensible way to travel.
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Agencies
MaggieMoo’s Offers Tax Filers a Free Scoop
Customers who find that Tax Day leaves a bitter taste will be able to lick that problem this April 15 if they’re near a participating store in the MaggieMoo’s Ice Cream & Treatery chain.
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Agencies
P&I Postscripts
RYMAX MARKETING SERVICES: a provider of merchandise to the incentive industry, has signed an exclusive partnership to offer Philip Stein watches and wine wands.
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Agencies
J.Crew Filing Details 2008 DM Activity
Despite a 5-million-copy cut in catalog circulation, J.Crew
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Email
EWayDirect Acquires The Catamount Group
EWayDirect, an online marketing service provider, has acquired The Catamount Group
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Executive Search International Offers Job-Search Coaching Services
Executive Search International a recruiting firm specializing in the direct marketing and interactive fields, has launched a job search and career coaching service for senior-level DMers.
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David Nussbaum, President of Direct Network, Dies
David Nussbaum, founder and president of Direct Network Inc., a North Brunswick, NJ list brokerage and direct response advertising agency, died last weekend of a heart attack
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Agencies
Jon Schneider, Client Service Director at MRM Worldwide, Dead At 52
Jon Schneider, executive VP and director of client service for the flagship office of MRM Worldwide, died suddenly on Sunday, March 22, at his home in Brooklyn, NY.
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Email
Firm Promises E-mail List-Growth Success
Ask any e-mail marketer what their biggest challenge is and list-growth will surely be somewhere near the top.
Enter Pontiflex