Chief Marketer Staff

• Mobile

  Carnival Cruise Places Interactive “Aquariums” in Store Windows

  To engage viewers and get them thinking about life on the ocean, Carnival Cruise Lines is placing interactive digital “aquariums” into empty store windows in six U.S. cities.

• Agencies

  Pepsi Porch Opens at New York Mets New Home

  Pepsi and Gatorade have signed a multiyear marketing and promotional partnership with the New York Mets and their new home, Citi Field.

• Disney Virtual Parade Goes Viral

  A Web campaign to get visitors to design themselves and their friends into a customized Disney Main Street Parade has produced thousands of parades in two months and plenty of viral buzz for Walt Disney World Resorts

• Social

  Building a Following on Twitter

  Web sites have users, Facebook has friends, and Twitter has followers. They follow your messages—and in the process, they follow your life.

• Euro RSCG Chicago Adds Sprint Digital Work

  Sprint has named Euro RSCG Chicago as its digital marketing agency of record, expanding the agency’s existing work as Sprint’s direct marketing agency of record.

• News Briefs

  WOOLITE: has teamed up with fashion expert and host of TLC’s “What Not To Wear,” Stacy London

• The Top 5 Corporate Blogging Mistakes—and How to Avoid Them

  Most business blogging seems to be failing to accomplish anything that is meaningful, and more importantly measurable. That’s because bloggers are universally making the same five mistakes

• InfoGroup To Sell Macro International Unit

  InfoGroup will sell Macro International, a market research unit, to ICF International. The cash transaction is valued at $155 million.

• Agencies

  Satmetrix Reveals Most-Promotable Companies

  A new study lists the companies consumers are most likely to recommend to their friends and family

• Agencies

  Aeropostale To Support Kids Business With Web Site, Retail Stores

  Fashion marketer Aeropostale will launch a new