Chief Marketer Staff
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Social
Think Twice Before Using Hashtags in Facebook Posts
The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.
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Data & Analytics
3 Ways to Improve Email Marketing with Customer Personas
Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.
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Social
Brands on Facebook: Post Images of Women to Get Likes
Facebook users like brand images of women way more than they like images of men. The study was published by nine leading retail brands.
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Data & Analytics
How to Build Healthy, Profitable Relationships with Your Customers
Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.
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Agencies
What You Need: RFP Marketing Tech Checklist
By asking clear questions about feature sets in your RFP, your technology salesperson will be able to get you clear answers faster.
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Mobile
Smartphones Drive More Mobile Commerce Spending Than Tablets
Mobile commerce spending is WAY up. Comscore gives us the details.
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Social
Facebook Gives Brands More Freedom When Running Promotions
Facebook has changed its tune regarding how businesses can run promotions on its social network.
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Can Marketers Nurture Leads by Retargeting Online Ads?
Online ads in the future may be able to take into account everything a marketer knows about someone to deliver nurturing ads.
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Agencies
Using Mirrors, Social Scientists Outmaneuver Processed-food Giants on their own Turf
Shoppers in an El Paso supermarket are being nudged to the produce aisle by a look at themselves in a mirror placed at the front of their shopping carts.
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Agencies
CVS Shortens Receipts, Adds Savings to Loyalty Cards
CVS said customers will start receiving normal-sized receipts but get to keep all the savings, which will now be sent digitally to their loyalty cards.
